What is Last mile carrier tracking? Why is it important?

Blog

By FarEye | October 17, 2022

In today's digital age, having a reliable tracking system for last mile carriers is essential in order to successfully eliminate inefficiencies and improve user experience. Last mile carrier tracking allows customers to know exactly where their shipment is with real-time updates enabling them to better anticipate its arrival. It also helps companies identify gaps along the delivery route in order to ensure deliveries are made on time and with minimal cost. By implementing an effective last mile carrier tracking system, businesses can not only reduce costs, but also make sure their customers are satisfied with the entire shipping process.

What is last-mile carrier tracking?

Last-mile carrier tracking is the process of providing real-time visibility to the end customers about their shipment such as package location, estimated arrival time, driver name and number, etc. Logistics companies have made this tracking information very detailed for their customers by embracing last-mile technology.

Why is tracking essential in last mile delivery carrier’s operation?

Last mile carriers are a successful way for businesses to make sure their customers get the packages they've ordered without incident. Tracking is essential to these operations because it allows both businesses and customers to keep tabs on packages in real-time. Companies can monitor every step of its journey from point of origin, through an intermediary hub, until its final destination. 

Customers also benefit from tracking technology as they can follow their package's journey and know exactly when it is expected to arrive at their doorstep. Tracking makes this entire process more efficient and reliable so that everyone involved gets timely delivery of the goods or services they require.

How does last mile delivery tracking boost consumer experience?

Last mile delivery tracking is a complete game-changer in terms of customer experience. It gives customers more control by providing real-time order information and an up-to-date order status. 

As a result, customers have the confidence to check their orders at any time during the delivery process, and if necessary, can even alter or reprioritize an order with their carrier. 

This greatly enhances the overall customer experience, going above and beyond traditional service standards and giving customers unprecedented control over their orders from start to finish.

Last mile delivery tracking is now more important than ever as consumers have higher expectations when it comes to shopping online. They are more likely to do their research before making a purchase and expect the best in terms of prices, shipping options, and delivery experience. 

Shipping companies have been striving to provide their customers with the best delivery service possible, leveraging advanced technologies and insights from customers to keep them satisfied. 

Last mile delivery tracking plays an essential role in the process, not only ensuring that products arrive on time but also offering buyers an unprecedented level of transparency.

Typical features of last mile tracking system for customers:

  • SMS Alerts: By receiving SMS alerts, customers can easily stay informed about their shipments and know exactly when it will arrive at its destination.

  • Real-time shipment tracking: Real-time tracking on a map, gives customers the ultimate peace of mind knowing exactly where their package is located at any given time in its route.

  • Driver Communication: Driver communication ensures that customers have contact with the driver if any changes arise throughout transit.

  • Delivery experience rating: This lets companies measure their performance on delivering packages in an effort to continually improve its processes and customer satisfaction levels.

How can delivery costs skyrocket without last mile delivery carrier tracking?

Without last mile carrier tracking, delivery costs may increase and businesses are left without knowing where their shipments are, causing an influx of ‘where is my order’ (WISMO) calls. With this lack of knowledge, companies also see a decrease in customer satisfaction rates and churn reduction.

The best branding experience requires not only a boost in customer service, but also minimal delivery inconvenience to cultivate loyalty and retention within highly sensitive customers who are easily deterred by irregularities.

The solution is shipment tracking technology – creating a streamlined, efficient delivery process that ensures customers receive the best possible service each time.

Last mile tracking for internal operations

The last mile of delivery is becoming an increasingly important factor in supply chain efficiency. Companies are always looking for ways to find new solutions that will make the process more cost-effective and reliable.

Internal last mile tracking is at the forefront of many of these efforts, as it allows businesses to manage their shipments from end-to-end in real time, from the factory to the customer’s doorstep.

By utilizing internal last mile tracking there can be visible transparency over each shipment, including the capacity for proactively identifying potential issues and ultimately delivering products on-time and correctly.

It has become clear that businesses need to leverage this kind of internal tracking if they want to stay competitive in an ever expanding market place.

What is the goal of final mile tracking

The goal of final mile tracking is to improve the delivery process by providing real-time visibility into the location and status of shipments, and to ensure that deliveries are made in a timely and efficient manner. The main objectives of final mile carrier tracking include:

  1. Improved Customer Experience: By providing customers with real-time updates on the status of their shipments, they can make more informed decisions and have a better overall delivery experience.
  2. Increased Efficiency: Final mile carrier tracking helps businesses optimize delivery routes and reduce delivery times, improving overall operational efficiency.
  3. Enhanced Visibility: Final mile delivery tracking provides a comprehensive overview of the delivery process, helping businesses to identify areas for improvement and make data-driven decisions.
  4. Better Delivery Accuracy: With real-time tracking, businesses can reduce the number of misdeliveries, lost shipments, and other delivery-related errors, improving the accuracy of the delivery process.
  5. Improved Carrier Performance: Final mile tracking helps businesses monitor the performance of their carriers and make data-driven decisions to improve delivery outcomes.

Overall, the goal of final mile tracking is to create a more streamlined, efficient, and reliable delivery process that provides customers with a better delivery experience and helps businesses make informed decisions.

FAQs

How long does the last mile carrier take to deliver?

Last mile carriers are essential for delivering items directly to the customers' doorsteps. However, we often find ourselves wondering just how long it takes for a last mile carrier to fulfill an order. It primarily depends on the region and type of carrier used but generally varies from one to three days. That being said, certain carriers are known to have faster delivery times such as same-day or next-day services, while others may take longer due to factors like transit distance and weather conditions. In any case, understanding how long last mile carriers will take allows you to make more precise promises when it comes to order delivery times.

How to track last mile carrier?

Last mile shipping is often the most complex part of the delivery process, with orders needing to get from warehouses to individual homes or businesses. To ensure carriers complete this final step in an efficient manner, it's important to track them in real time. GPS can be used for tracking exact locations, while data analytics can provide useful information about the entire shipment process and how quickly orders are being delivered. This can also help alert any changes in direction, inform box pickups and more. Finally, leveraging a platform that understands how to route carriers around an area efficiently is key for maximizing deliveries quickly and accurately.

How to track a package without knowing the carrier?

Tracking a package without knowing the carrier can be difficult, but it's still possible with some ingenious solutions. The best way is to use online search tools that cross check different carriers for the tracking number provided. These websites will then match the tracking number to an associated carrier and provide you with accurate results. You can also conduct investigator research - by looking at similar labels on other packages, or contact customer service representatives from multiple carriers in an attempt to figure out which one matches your tracking number. With these methods, even if you don't know the carrier of your package, you can still locate it in no time!

Share this article

Open Twitter Share on Linkedin

Related resources

467053309 lm delivery preview resource img 600x600
E-commerce
Report
Preview FarEye's Eye on Last-mile Delivery Report
Download
Far Eye GLOBAL LM Buyers Guide Resource Img 600x600 2
Grocery
Report
Food & Grocery Guide: How to Buy Last-mile Delivery Technology
Far Eye GLOBAL LM Buyers Guide Resource Img 600x600 1
Logistics
Report
Courier and Logistics Guide: How to Buy Last-mile Delivery Technology