How Domino's sliced delivery time by 27% using gamification

Case study

By FarEye | October 13, 2022

Case Study

A Global Pizza Chain Slices Delivery Time by 27% Using Gamification

Track

Execute

Gamification

Background

The multinational pizza delivery company has been in the pizza business for more than five decades. The company has a rich history of making customer-centric innovations that have greatly impacted the pizza delivery industry. It is also known for being a tech-first pizza delivery company and has over 4,000 stores across the United States.

The Last-Mile Challenge

The challenges this global pizza delivery business faced were twofold. First, to drive instant gratification, it wanted to reduce its delivery turnaround time from its existing window of 30 minutes. Due to inefficiencies in core delivery operations this goal was not being met. Secondly, the COVID-19 pandemic triggered an urgent need to comply with social distancing norms while executing deliveries.

At a Glance

27%

Reduction in delivery time

1.4 mln

Contactless deliveries since April 2022

100%

Visibility of a delivery driver's health status

The FarEye
Solution

FarEye helped this global pizza maker boost the delivery experience, enhance resource planning and shrink delivery time through in-app gamification. Delivery executives were able to constantly track their KPIs and compare the same with peers thereby significantly enhancing productivity. To drive contactless deliveries, delivery executives leverage FarEye to instantly send a picture of the order being placed outside the door to the customer.

Lasting Results

Reduced delivery time to 22 minutes from 30 minutes
Executed more than 1.4 million contactless deliveries since April 2020
Gained 100% visibility of a delivery driver’s health status along with a timestamp
Enhanced fleet productivity due to real-time tracking
Gained greater profitability due to cost-effective and intelligent resource planning
Scaled rapidly by intelligently outsourcing delivery
Delivered accurate KPI benchmarking and reward programs
Achieved faster response to exceptions
Increased peak-hour availability

How FarEye Can Help You

Track enables retailers to gain accurate, real-time visibility into the movement of customer orders throughout the order to delivery journey. With shipment-level visibility, retailers can avoid delays and disruptions, thereby reducing delivery time and increasing driver productivity.