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Rate Shopping Shipping & Rate Shopping Software - A Comprehensive Guide


By Komal Puri | June 15, 2023

eCommerce, shipping rates are critical to the success of an online store. Shipping expenses can break the bank, and consequently, one must carefully assess the shipping prices offered by a variety of providers. This process, in which a company compares the different shipping rates from various carriers to find the one most suitable for their business, is known as rate shopping. In this blog, we’ll go through everything you need to know about rate shopping shipping, including rate shopping software, to help your business thrive.

What is Rate Shopping Shipping?

Rate shopping is a process that allows you to compare and select the best rates from multiple carriers for each shipment. Instead of relying on a single carrier or a fixed rate, rate shopping enables you to find the most competitive prices for your specific requirements. Automated rate shopping software can streamline the process and quickly generate shipping labels, track shipments, and manage returns, all from a single platform. Thanks to rate shopping, you can avoid overpaying for shipping costs, provide more shipping options to your customers, and increase your margins.

What is Rate Shopping Software?

Rate shopping software is a software solution that automates the rate shopping process by integrating with multiple carriers' APIs and displaying prices and delivery times in real-time. Rather than manually comparing rates from multiple carriers, rate shopping software saves you time and effort by delivering all the information you need in one place. Additionally, rate shopping software can help you manage multiple shipping options, integrate with your eCommerce platform, and provide tracking information to customers. One of the popular rate shopping software could be FarEye.

How do Rate Shopping Shipping and Rate Shopping Software Work Together?

Rate shopping shipping and rate shopping software can work hand in hand to provide a complete and efficient shipping solution. With rate shopping shipping, you can receive multiple quotes and select the best option for each shipment, while rate shopping software can allow you to automate the process and provide a seamless experience for you and your customers. By using the right combination of rate shopping shipping and software, you can reduce shipping costs, optimize workflows, and improve customer satisfaction.

Key Components of Rate Shopping Shipping

A. Carrier Comparison

  1. Identifying available carriers and service options: This involves conducting research to identify the carriers that offer shipping services suitable for your business needs. It includes considering factors such as geographic coverage, shipping modes (ground, air, ocean), and specialty services (e.g., hazardous materials, temperature-controlled shipping).

  2. Gathering shipping rates and service details from carriers: Once you have identified potential carriers, you need to gather shipping rates and service details from each carrier. This may involve contacting carriers directly or using rate shopping software that retrieves and compares rates from multiple carriers in real-time. It is important to gather accurate and up-to-date information to ensure accurate rate comparison.

  3. Evaluating carrier capabilities and reputation: In addition to rates, it is crucial to evaluate carriers based on their capabilities and reputation. Consider factors such as transit times, delivery reliability, tracking capabilities, customer service, and overall performance. Look for carriers with a proven track record of delivering shipments on time and providing excellent service to customers. You can also consider feedback and reviews from other businesses or industry peers to assess a carrier's reputation.

B. Rate Calculation and Comparison:

  1. Retrieving and calculating shipping rates based on shipment characteristics: This involves gathering information about the shipment's characteristics, including weight, dimensions, destination, and any additional services required (e.g., insurance, tracking). This information is used to calculate the shipping rates offered by different carriers. Rate calculation can be done manually using carrier rate charts or through rate shopping software that automates the process.

  2. Comparing rates across different carriers and services: Once the shipping rates are calculated for a specific shipment, the next step is to compare these rates across different carriers and their respective service options. This comparison includes examining not only the base rates but also any additional charges or surcharges that may apply. It helps identify the most cost-effective options for shipping the given package.

  3. Analyzing factors beyond rates, such as delivery speed and reliability: While rates play a significant role in rate shopping, it is equally important to consider other factors that impact the overall shipping experience. This includes assessing the delivery speed or transit time offered by each carrier, as well as their track record for reliability. Analyzing factors like on-time delivery performance, package tracking capabilities, and customer reviews can help ensure that you select a carrier that can meet your service level expectations.

C. Service Selection:

  1. Considering customer requirements and expectations: When selecting a shipping service, it is crucial to consider the specific requirements and expectations of your customers. This includes factors such as delivery timeframes, package tracking capabilities, and any special handling or service level requirements. By understanding your customers' needs, you can ensure that the selected service meets their expectations and enhances their overall experience.

  2. Weighing cost and service trade-offs: Service selection involves finding the right balance between cost and service quality. While cost is an important consideration, it should not be the sole determining factor. It is essential to evaluate the trade-offs between cost and service aspects such as delivery speed, reliability, tracking, and customer support. Sometimes, investing in a slightly higher-priced service can provide significant benefits in terms of improved customer satisfaction and reduced shipping-related issues.

  3. Selecting the optimal carrier and service based on rate shopping results: After considering customer requirements and weighing the cost-service trade-offs, it is time to make the final decision on the carrier and service. This decision is based on the results of the rate shopping process, including the calculated rates and the additional factors analyzed. By reviewing the rate comparison data alongside the specific requirements, you can select the optimal carrier and service that aligns with both your business objectives and customer expectations.

Best Features of FarEye's Rate Shopping Software

FarEye Rate Shopping Software offers a range of features to streamline the rate shopping process and enable businesses to make informed decisions when selecting carriers and services. Some of the key features include:

  1. Multi-Carrier Integration: The software integrates with multiple carriers, allowing users to access rates and services from a wide range of shipping providers. This ensures comprehensive coverage and access to competitive rates.

  2. Real-Time Rate Retrieval: The software retrieves shipping rates in real-time, ensuring accurate and up-to-date information. This enables businesses to make instant comparisons and select the most cost-effective options for their shipments.

  3. Shipment Characteristics Calculation: The software takes into account various shipment characteristics such as weight, dimensions, origin, and destination to calculate accurate shipping rates. This eliminates manual calculations and reduces the chances of errors.

  4. Rate Comparison and Analysis: The software provides a user-friendly interface to compare rates across different carriers and services. Users can view and analyze the rates, surcharges, and additional charges associated with each option, allowing them to make informed decisions.

  5. Additional Service Considerations: Apart from rates, the software allows businesses to consider other service factors such as delivery speed, transit time, tracking capabilities, and reliability. This enables comprehensive evaluation of carrier offerings beyond just pricing.

  6. Customer Requirements Customization: The software allows users to define specific customer requirements and preferences, such as delivery timeframes or special handling needs. This customization helps in aligning carrier selection with customer expectations.

  7. Reporting and Analytics: The software generates detailed reports and provides analytics on carrier performance, rate trends, and cost-saving opportunities. This helps businesses gain insights and optimize their shipping strategies.

  8. Integration with Other Systems: FarEye Rate Shopping Software can integrate with existing systems such as ERP or order management platforms, enabling seamless data exchange and end-to-end visibility.

These features offered by FarEye Rate Shopping Software empower businesses to make data-driven decisions, optimize costs, and select the most suitable carriers and services for their shipping needs.

What Are the Benefits of Rate Shopping Shipping and Rate Shopping Software?

The benefits of rate shopping shipping and rate shopping software are numerous, but some of the most significant advantages include:

  1. Cost savings: Both rate shopping shipping and software allow you to select the most competitive rates and avoid overpaying for shipping. As a result, you can increase your margins, reduce expenses, and offer more affordable shipping options to customers.
  2. Time savings: Rate shopping shipping and software automate the process of selecting carriers, creating labels, and managing returns, saving you valuable time and effort that you can dedicate to other aspects of your business.
  3. Flexibility: With multiple carriers and delivery options, rate shopping allows you to provide flexible shipping options that cater to your customers' needs. This can increase customer satisfaction and loyalty and improve your reputation.

How to Choose Rate Shopping Software

There are numerous platforms available for businesses curious about integrating a rate shopping program. The best software for your business will be determined by a number of factors, such as business size, the volume of shipments, and particular requirements. Here are several things to keep in mind:

  1. The program should support all of your regular shipping providers and allow you to test new routes.
  2. Check the features to guarantee seamless integration with existing software.
  3. Ensure it includes all of the functionality you require to conduct in-depth rate comparisons.


Rate shopping is a must for any eCommerce store that ships frequently. It simplifies the process of comparing carriers, and with the advent of rate shopping software, the process is quicker and more efficient than ever. By looking for the most cost-effective shipping rates, a business can optimize its bottom line and remain competitive. We hope that this comprehensive guide to rate shopping shipping and rate shopping software gives you a better understanding of how to conduct the process and what to keep in mind when selecting a software program.

Komal puri

Komal Puri is a seasoned professional in the logistics and supply chain industry. As the Senior Director of Marketing and a subject matter expert at FarEye, she has been instrumental in shaping the industry narrative for the past decade. Her expertise and insights have earned her numerous awards and recognition. Komal’s writings reflect her deep understanding of the industry, offering valuable insights and thought leadership.

Komal Puri
Sr. Director of Marketing | FarEye

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