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By FarEye | April 29, 2025

The Procurement and Supply Institute of Asia formalized a partnership with logistics tech firm FarEye to promote smart transport solutions in the Philippines
PASIA will integrate FarEye’s TMS into its curriculum and logistics training program
FarEye has a decade-long presence in the Philippines, with a dedicated local lead to ensure contextual relevance and adoption
The Procurement and Supply Institute of Asia (PASIA) has formalized a partnership with logistics tech firm FarEye to promote transportation management systems (TMS) across the Philippine logistics sector.
The partnership is the result of a global search for the most suitable technology aligned with the country’s logistical environment, PASIA chairman and CEO Charlie Villaseñor told reporters at the partnership launch held during the PASIA-organized Philippines Logistics Summit.
FarEye, which has been operating in the Philippines for almost a decade, brings a configurable enterprise-grade TMS platform that automates planning, routing, scheduling, and visibility of delivery operations. Started in India, the company considers the Philippines its second-largest market in the region after the Indian subcontinent.
“FarEye has developed a deep understanding of the local market through ground-up engagement. Our tools are designed to adapt to a company’s existing processes, rather than force new ones,” said Ritesh Khera, FarEye’s Southeast Asia vice president.
Companies are looking for “ways to become more efficient and more cost-effective because transportation cost is a significant portion for doing business especially in a country like the Philippines when there are so many challenges… every day we see dwelling time, unoptimized use of trucking,” Villaseñor said.
“We said if we’re really going to bring in the right technology to our country, we need to assess what’s out there, what’s really working and what’s really practical and conducive for the environment of the Philippines,” he said.
The deal marks a dual-track approach: TMS adoption will be driven through industry use and then integrated into PASIA’s training curriculum including Certified Warehouse and Logistics Professionals (CWLP), enabling logistics professionals to gain both theoretical and practical skills.
“TMS is one of our flagship products. We do first mile and last mile logistics, the automation piece of it. We don’t have any drivers but we provide the operating systems for drivers and truckers to be able to do that,” said Khera. “(We’ve) been operating in the Philippine market for almost 10 years now. And I think by virtue of that, what we’ve also come to realize is that Philippines is as much a part of our business as for example India is. We like to think of ourselves as Philippine first when we do business here.”
Khera noted: “Forty percent of our business is third-party logistics. The remaining 60 percent is mostly retail.”
Cham Arnaiz, FarEye’s country director, emphasized the value of local presence. “We try to help customers manage cost and improve their processes and of course to make their customers happy,” contributing to the bottom line.
The TMS solution is expected to cut logistics costs by 10 to 15% by optimizing route planning, automating manual processes, and minimizing resource wastage. “(Imagine) there are 40 people sitting in one company just planning how the deliveries are going to happen. With all of that, AI (artificial intelligence) can do in a few hours with one person. There are elements of efficiency that come into the system,” Khera said.
PASIA also aims to use the partnership as a case study in its upcoming PASIAWorld conference in November, where it hopes to report early milestones from the adoption of the TMS platform among logistics firms. – Michael Barcas
Originally published here