Miele Partners with FarEye to Set a New Standard for Premium Appliance Delivery in Europe and Australia

As the last mile now accounts for over 50% of total logistics costs globally, the partnership brings intelligence and orchestration to one of the most complex segments of delivery.

Miele, the world’s leading manufacturer of premium domestic appliances, has partnered with FarEye, the global leader in intelligent delivery orchestration, to strengthen how its premium appliances are delivered and installed across Europe and Australia amid rising customer expectations and mounting last-mile complexity.

Founded in 1899, Miele is guided by its brand promise, Immer Besser (Forever Better), viewing quality as a commitment that extends well beyond the product itself. This partnership with FarEye reflects Miele’s commitment to delivering exceptional experiences at every touchpoint, including delivery and installation, which are increasingly central to how customers experience the brand in their homes. 

As Miele continues to scale globally, sustainability and operational responsibility remain central to its strategy, a commitment that increasingly extends into last-mile delivery. By partnering with FarEye, Miele is applying intelligent orchestration to improve route efficiency, reduce unnecessary travel, and minimize failed delivery attempts, aligning delivery execution with its broader focus on longevity, resource efficiency, and responsible growth.

Why Big-and-Bulky Last Mile Has Become a Boardroom Priority

Globally, the last mile now accounts for more than 50% of total logistics costs, with big-and-bulky deliveries among the most expensive and operationally complex segments. These deliveries demand specialized handling, two-person crews, installation expertise, and precise scheduling — all while customers expect certainty, care, and real-time visibility.

For premium brands, the stakes are even higher. Research consistently shows that delivery experience plays a decisive role in customer satisfaction and repeat purchase, particularly for high-value goods that enter the customer’s home.

“At Miele, quality is about more than the appliance itself, it’s about the experience our customers have in their homes, said Fernando Monge, Leader Logistics Processes and External Services, Miele. “That expectation extends beyond the point of sale to delivery, installation and ongoing care. Partnering with FarEye supports our ability to deliver this experience with the same precision, reliability and attention to detail that defines Miele.”

Addressing Cost, Complexity, and Customer Experience Together

Industry research shows that retailers investing in orchestrated last-mile operations can reduce failed delivery attempts by up to 40% and improve on-time fulfillment by 20–30%, directly impacting profitability and customer retention.

Against this backdrop, Miele is deploying FarEye’s platform to unify delivery orchestration across the entire customer journey. By introducing real-time visibility and automated decision-making across scheduling, routing, and execution, Miele is strengthening both operational performance and customer experience — two levers that are increasingly decisive in competitive markets.
The rollout is being executed in collaboration with FourPL, FarEye’s implementation partner for the program, supporting seamless integration and on-ground enablement across regions.

“Brands are recognizing that last-mile orchestration is no longer optional, it’s essential,” said Gautam Kumar, Co-Founder & COO, FarEye. “The companies that win in the next decade will be those that integrate customer expectations into their delivery fabric, while maintaining cost discipline and operational resilience.”

On the ground, delivery and installation teams use FarEye’s mobile application to digitize proof-of-delivery and installation workflows, capture accurate field data, and ensure compliance. Automated pre-delivery checks help identify access constraints early, ensuring the right crews and vehicles are assigned before a delivery is dispatched.

From National Deployment to Global Strategic Alignment

While the current rollout encompasses all orders generated in Europe and Australia, the partnership’s strategic impact extends globally. FarEye is working closely with Miele’s global teams, headquartered in Europe, to explore deployment models and last-mile orchestration frameworks for additional regions. 

Miele has seen early improvements across key delivery performance indicators, including stronger adherence to planned delivery schedules, fewer unsuccessful delivery attempts, and improved productivity across delivery teams. Automation and real-time visibility have also reduced manual coordination, enabling operations and dispatch teams to focus on exception management rather than routine planning.

In an era where delivery quality can determine repeat business, and where logistics costs remain under relentless pressure,  the collaboration between Miele and FarEye demonstrates how premium brands are transforming last-mile execution into a competitive differentiator.

By aligning customer experience with operational excellence, the partnership positions both companies at the forefront of an industry shift, where last-mile delivery is no longer about moving goods, but about fulfilling brand promises with precision and reliability.

About Miele 

Miele is the world's leading manufacturer of premium domestic appliances including

cooking, refrigeration, coffee machines, dishwashers, laundry, and floor care. Their guiding principle, ‘Immer Besser’, aims to set a standard of ‘forever better’ products that are durable, sustainable and high performing with a stylish finish.

Founded in 1899, Miele is celebrating more than 125 years of innovation and is now in the fourth generation of family ownership. With company headquarters still located in Gütersloh, Germany, Miele now has over 70 showrooms in metropolitan areas around the globe, including 16 Miele Experience Centres in Australia and New Zealand.

Learn more at https://www.miele.com.au/

About FarEye

FarEye is an AI-Powered last mile & end-to-end Transport Management System (TMS) platform. FarEye is a partner for companies obsessed with delivery experience for their customers. Our vision is to ensure every delivery in the world reaches its destination every time, on-time, accurately, efficiently, and as sustainably as possible. 

The FarEye platform allows businesses to increase consumer loyalty and satisfaction, reduce costs and improve operational efficiencies, sustainably. FarEye has 150+ customers across 30 countries and five offices globally. 

FarEye, First Choice for Last Mile. 

Learn more: https://fareye.com/au/en/