The new normal: 7 benefits of contactless deliveries
By Komal Puri | October 13, 2022
With an increasing number of customers preferring to shop online, contactless delivery has become a necessary requirement for every business. However, contactless delivery can be effective only when the parties involved adhere to the rules of this model. This means regular sanitization of warehouses, employees, goods and delivery personnel. Although implementation of this system could prove costly in the initial stages, it can help businesses survive and grow during these hard times.
Let’s take a look at some of the benefits of contactless delivery.
Business Survival & Profitability
Businesses need to adapt to the changing times to meet the customers’ expectations. By providing the option of contactless delivery, organizations can earn the trust of their customers, who will know that you care about their safety. Labeling that indicates the goods provided by the businesses are contact-free, will be a key selling point. This way, businesses can grow their customer base and ensure survival and profitability.
Customer Convenience
Customers usually make decisions based on the quality of service they get. If you are providing the service of contactless delivery, you can also give the customers the option to choose time slots for delivery. At the same time, you can provide regular updates and an option to make payments electronically.
Decreasing The Risk of Spreading The Virus
Contactless deliveries will allow customers to stay at home and remain safe. People no longer have to come in direct contact with the delivery personnel, which helps curb the spread of the virus. This mode of delivery not only help businesses to prioritize the health and safety of their customers, but also their delivery personnel.
Digital Readiness
By going digital, businesses can become more adept at handling growing customer expectations. Organizations can use real-time and contactless communication to inform, support, and engage customers. In a tech-savvy world, digital readiness would be an added advantage for any businesses.
Brand Connection
A safe and hygienic contactless delivery system provides a business with an opportunity to interact with the customer directly through digital means. By creating a satisfying experience for the customer through a real-time conversation, businesses can establish trust and build their brand identity.
Safety of Employees and Customers
Owing to the pandemic, both customers and employees are concerned about coming in contact with each other. With contactless deliveries, this concern can be taken care of. Adherence to strict respiratory hygienic guidelines and sanitization procedures by businesses will also generate trust among customers.
Contactless Payments
Whether it is tap and go or app-based solutions, use of contactless payment is increasing and will become even popular in the coming years. Since the chances of catching the infection from the virus during a cash transaction is high, opting for a contactless payment method is a wise decision. Besides reducing touch points, the switch to contactless payment also has the benefit of speeding up transactions.
Businesses without an online presence need to increase their capabilities, find innovative methods to connect to their customer base to avoid a financial ruin. The COVID-19 pandemic has demonstrated the importance of contactless delivery. It allows business to continue normally. It is highly likely that customers will continue to choose a safe way of shopping, which is achievable only through contactless delivery system.
Komal Puri is a seasoned professional in the logistics and supply chain industry. As the AVP of Marketing and a subject matter expert at FarEye, she has been instrumental in shaping the industry narrative for the past decade. Her expertise and insights have earned her numerous awards and recognition. Komal’s writings reflect her deep understanding of the industry, offering valuable insights and thought leadership.
