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For most internet users in the US, online orders typically come in two to three days—a delivery time popularized by Amazon’s Prime program. Just 3% of internet users are used to same-day delivery, which is increasingly offered by nongrocery retailers as well.

Beyond the chart: More retailers are partnering with third-party delivery services like Instacart and Shipt. But faced with high inflation, consumers aren’t inclined to pay a premium for the same-day option.

That said, there’s still an audience for it. Our senior analyst Blake Droesch said that same-day delivery, even with a fee, will attract last-minute shoppers as expectations stoked by digital grocery trickle to the rest of retail.

More like this:

• Analyst take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty
• Article: Target’s Q2 profit plunges 90% as it unloads unwanted inventory
• Article: Amazon launches same-day delivery from other retailers’ stores

Read yesterday’s Chart of the Day here.

Methodology: Data is from the July 2022 FarEye report titled "The Last Mile Mandate" as cited in company blog. 1,000 US internet users ages 18+ were surveyed online during June 2022.