Hawk Logistics & FarEye Partner on Predictive Freight Operations to Capitalise on Australia’s Projected 77% Freight Surge

Hawk Logistics, among Australia’s fastest-growing 3PL, and FarEye, the global leader in Last-Mile TMS, have announced a successful go-live of their joint national digital freight operations, starting with the Adelaide region. This milestone marks a key step in the partners’ shared mission to modernize and future-proof logistics across Australia. Within the first few days of operations, the integrated network moved 2,607 pallets, with enhanced visibility, on-time performance and end-to-end digitisation,  proving the immediate impact of a tightly aligned, technology-first partnership.

The timing could not be more critical. Australia’s freight network is projected to grow 77% by 2050, with nearly 70% of this volume moving by road, putting immense pressure on carriers to modernize routing, compliance and visibility. Shipper expectations have accelerated just as quickly, with more than 80% of customers now expecting real-time tracking and delivery milestone transparency as standard. For many operators, reliance on manual planning and paper-based workflows results in up to 15% avoidable cost and up to 20% loss in planning efficiency, creating structural challenges that demand a new approach.The industry is at a tipping point, and digitally enabled freight operators now have a unique opportunity to lead as those who modernize early will set the standards others will follow.

It was this shifting environment that shaped the Hawk-FarEye partnership. Hawk Logistics, with its deep regional roots, and continuing growth ambitions, recognized that meeting tomorrow’s expectations would require more than incremental improvements. It would require an entirely new operating backbone. FarEye shared that belief, and together the two organizations have now implemented a system that anticipates disruptions instead of reacting to them, bringing intelligence, visibility and speed to every movement of freight.

Over months of collaboration, joint Hawk-FarEye teams reconceptualized the daily rhythm of operations. They leveraged FarEye’s universally acclaimed AI routing, designed workflows that adapt to complex fleet setups, introduced live, branded visibility for shippers, digitized compliance and documentation, and established a real-time operational command center inside Hawk’s Adelaide terminal. What went live is a shared operating model powered by technology, built for scalability, and owned equally by the people who run it and the people who built it.

Miguel Vitug (CEO, Hawk Logistics) from Hawk added: “For us, this go-live reflects months of shared effort, trust and ambition. We are committed to innovation because our customers rely on us every single day. Partnering with FarEye has given us the intelligence and predictability we need to scale confidently, and to deliver with the transparency and reliability that today’s market demands.”

From day one, drivers began their shifts with digital pre-trip checks. Coordinators watched predictive ETAs adjust in real time. Assets like prime movers, trailers, rigids were allocated dynamically according to delivery patterns and availability. Shippers tracked their freight journeys as they unfolded. Billing shifted from manual reconciliation to automated accuracy. And the operations floor gained something it had never fully had before: total visibility.

Gautam Kumar, Co-Founder & COO, FarEye added “Australia’s supply chain has become one of the most dynamic and complex in the world, and meeting its expectations requires a shift from manual operations to intelligent, data-driven orchestration. This partnership represents that shift. Hawk’s forward-looking approach and our platform expertise have come together to build a new operating model - one that strengthens resilience, improves transparency and sets a strategic foundation for the future of freight in Australia.” 

As adoption expands across Adelaide, both organizations see this milestone as the beginning of a broader movement. The pan-Australia rollout is expected to be completed shortly. Australia’s logistics ecosystem is shifting rapidly, and the Hawk-FarEye partnership signals a new standard: predictive, compliant, transparent and deeply customer-centric freight operations. This deployment is now a blueprint that other carriers are already watching closely.

This go-live is the start of an operating model built for the next decade—one that both partners will continue to shape, evolve and grow together.

About Hawk Logistics

Founded in 2014, Hawk Logistics is an Australian 3PL specialist offering refrigerated and ambient freight services across Australia, supported by a fleet of prime movers, trailers and rigid vehicles. With a workforce of over 500 logistics professionals, Hawk delivers high-performance distribution solutions for leading food, grocery and perishable supply chain operators.

About FarEye

FarEye is an AI-Powered  last mile technology platform. FarEye is a partner for companies obsessed with delivery experience for their customers. Our vision is to ensure every delivery in the world reaches its destination every time, on-time, accurately, efficiently, and as sustainably as possible.

FarEye’s AI-Powered platform turns deliveries into a competitive advantage. Carriers & Shippers use FarEye’s unique combination of orchestration, real-time visibility, and branded customer experiences to simplify complex last-mile logistics. The FarEye platform allows businesses to increase consumer loyalty and satisfaction, reduce costs and improve operational efficiencies, sustainably. FarEye has 150+ customers across 30 countries and five offices globally. 

FarEye, First Choice for Last Mile. 

Learn more: https://fareye.com/