Are consumers sold on same-day delivery?

For most internet users in the US, online orders typically come in two to three days—a delivery time popularized by Amazon’s Prime program. Just 3% of internet users are used to same-day delivery, which is increasingly offered by nongrocery retailers as well.

Beyond the chart: More retailers are partnering with third-party delivery services like Instacart and Shipt. But faced with high inflation, consumers aren’t inclined to pay a premium for the same-day option.

That said, there’s still an audience for it. Our senior analyst Blake Droesch said that same-day delivery, even with a fee, will attract last-minute shoppers as expectations stoked by digital grocery trickle to the rest of retail.

Originally published here